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FROM THE ARCHIVE – JUN 2009

By simworx on June 1, 2009 in Latest News
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Simworx Mobile Morphis 4D Movieride Theatre to promote Walt Disney’s Race To Witch Mountain

UK Company wins prestigious contract to help promote new blockbuster

Simworx Ltd., the UK based 4D effects theatre and simulation attraction specialist, has supplied a Mobile Morphis Movieride Theatre to Walt Disney Corporation’s European promotions agency.

The mobile attraction will be used to promote Disney’s latest blockbuster film Race to Witch Mountain and features a custom produced film starring the characters from the movie, including Dwayne Johnson. Race to Witch Mountain is a fun-filled action adventure for all the family and features high speed chases, near misses and special effects and the Morphis Movieride Theatre will be used to tour various places across Europe to promote the Disney film.

“We are obviously very happy to have supplied one of our Mobile Morphis Movieride Theatres to assist in the promotion of Disney’s latest family blockbuster film,” commented Simworx Managing Director Terry Monkton. “Our motion simulation products have been used by many household names in the past to promote a variety of products and services and to be able to add the world’s best known attractions industry name to these well-known companies is the ‘icing on the cake.’

“Our Mobile Morphis Movieride Theatres are ideal for promotions of this type, being highly visible, easy to operate and real ‘attention grabbers’ and I’m confident the unit we have supplied on this occasion, as has been the case for other organisations, will contribute significantly to the success of the promotions being planned for the new Disney film.”

The Morphis Movieride Theatre is available in both static and mobile versions and with 2D or 3D High Definition projection, Dynamic Motion system and a number of 4D effects, such as special effects lighting, aroma, air blast and water spray. With a unique, space age, fibreglass capsule design, the attraction utilises a highly dynamic hydraulic motion base and is available with 20 seat bench seating or 16 individual seats with integrated grab rails.

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