Looking to refresh our image, we recently debuted our new logo and company branding in the run-up to IAAPA Expo Asia. Designed to unite both the Simworx and Robocoaster brands under one logo, to showcase the brands’ ‘one identity,’ the new branding features a bold ‘S’ overlaying a Union Jack in Simworx’s original colour scheme of cyan and grey encircled in a sphere. The Union Jack reflects our company’s status as a British company, while the sphere is intended to represent its global exporting expertise.
Our CEO Terry Monkton commented: “The team here at Simworx has been working hard to come up with a modern take on our current logo, which unifies both the established Simworx and Robocoaster brands. The strapline ‘Media Based Attractions’ is a reference to our diverse product range, whilst the new icon promotes us as a Great British company which is proud to export worldwide.”