UK media based attractions specialist Simworx is celebrating after being included in the most recent Sunday Times Heathrow SME Export Track 100 listing.
The table ranks Britain’s 100 small and medium-sized (SME) companies with the fastest growing international sales over the most recent two years and Simworx, which specialises in the design and manufacture of media based dynamic simulation attractions, has been included in the 2016 league table at number 49. The listing is compiled by Fast Track and published in The Sunday Times each May. It is sponsored by Heathrow Airport and supported by the government’s Exporting is GREAT campaign.
To qualify for the table companies must have total sales of between £5m and £25m in the most recent year, with international sales of at least 20% of total sales. Entrants must also have an average two year international sales growth of between 30% and 360% per annum and staff numbers of between 10 and 400.
Simworx has become a leader in the design and development of media based attractions for the entertainment, education and corporate markets worldwide. It offers an ever-growing range of products and has completed projects throughout the UK and the rest of the world in amusement and theme parks, seaside piers, family entertainment centres, resorts, museums, zoos, aquariums and cultural and heritage sites, with its customer base including many of the leading operators in these various sectors.
“We are naturally delighted and extremely proud to be included in this year’s Sunday Times Heathrow SME Export Track 100 listing and to be within the top 50 is a real bonus,” said Simworx Managing Director Terry Monkton. “We are continually developing and growing our product range and are really excited about some of the new developments we are working on at the moment. Additionally, with last year’s acquisition of RoboCoaster we added significantly to what we are able to offer clients in the different sectors we serve.
“The theme park and visitor attractions industry is a truly global market and through our efforts at trade shows, personal onsite visits and advertising we have been able to secure sales across every continent. Currently, for example, the company is installing seven of its attractions within new parks being developed in Dubai and in recent times has installed an Immersive Tunnel ride in Malaysia based on a dinosaur island which has been recreated in 360° 3D, a 4D special effects cinema at the International Antarctic Centre in New Zealand and a 4D dynamic simulation ride based around the Marvel Avengers intellectual property at the world’s largest indoor theme park in Indonesia. Our products can also be found at venues across mainland Europe and in the US.”
Gurinder Sunner, an investor at BGF who sits on the board of Simworx and led a £4.5 growth capital investment into the company in July 2015, said: “It is fantastic to see a Midlands based business producing world class exports in such an exciting field. Simworx’s growth is being fueled by an exceptionally strong management team and investment into the company. This is a really exciting moment for the business – and I’m sure one of many to come.”
The Simworx product range incorporates a variety of media based attractions including 3D/4D special effects theatres, the StarGazer motion theatre, the Immersive Tunnel, the Cobra motion platform ride and dark ride, Advanced Guidance Vehicle (AGV) dark rides, static and track based RoboCoaster attractions and most recently the 360° Flying Theatre. New products are developed on a regular basis while on the creative side, the Simworx team is continually developing new Virtual Reality (VR) and augmentation experiences.
Simworx is recognised as a world leader in the supply of media based dynamic simulation attractions for the worldwide entertainment, education and corporate markets. Its capabilities extend from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content and complete themed attractions. Clients also have access to a vast film library with hugely varied subject content suitable for the wide variety of venue types the company works with.