High Tech Manufacturing
With a high tech manufacturing facility, the customer can be assured of unparalleled quality, with approved manufacturing quality accreditations.
Support 365 days a year
Simworx also offers unrivaled product support through its team of dedicated service engineers, who can provide worldwide support 365 days a year!
Explore Our Projects
How we conduct ourselves in support and pursuit of our mission, vision, and purpose…
We believe that nothing is more important than our reputation and behaving with the highest levels of integrity is fundamental to who we are.
Our customers are the lifeblood of our business and our most important stakeholder. We strive to meet or exceed their expectations with every ride, service call and encounter.
What we do, we do well to the highest safety and quality standards.
We value our people, encourage their development and reward their performance. We respect people for who they are and for their knowledge, skills and experience as individuals and team members.
Simworx is constantly evolving in the interest of our customers by ensuring continued improvement within our products and services. Whether that be new and enhanced processes or using the latest technology.
1987 - Aiming for the Stars
Simworx' origins stem from motion system technology that was developed originally for the mainstream flight simulation industry. This technology began being applied to entertainment and educational attractions, and one of the first companies to exploit the power of motion simulation was British company, Rediffusion Simulation.
Rediffusion worked with creative partners in North America back in the 1980s to develop the ‘Magic Motion Machine’ which later evolved into the highly acclaimed Star Tours Ride installed at Disney Theme Parks worldwide.
1988 - Taking Flight
In 1988 Hughes Aircraft bought Rediffusion and the company became Hughes Rediffusion Simulation.
It was then taken over by Thomson CSF in 1994, who merged it with Link Miles and renamed the company ‘Thomson Training & Simulation (TTS).
1993 - When Andy met Terry
Simworx co-founders Andy Roberts and Terry Monkton initially met when both working for a company called FKI.
Andy had joined FKI back in 1983 and was responsible for managing and growing several operational cost centres while Terry joined in 1993 as the Operations Accountant.
1997 - Venturing Out
Leaving FKI in 1997, Terry went on to head up the finance department of a start-up company called Assembly Industries (AI).
AI had been set up to manufacture a 16 seat motion simulator exclusively for a company called Camber Entertainment. Following a period of growth – both organic and acquisition led, AI evolved into a group of companies called The AI Group where Terry became Group Finance Director in 2001 and subsequently Divisional Managing Director of the entertainment division.
2002 - Morphing
AI Group acquired the entertainment division of TTS and gained its own range of products, and looked to consolidate their position in the entertainment simulation marketplace.
They secured an exclusive license to develop the Morphis capsule simulators, as well as taking over the company’s current projects and work in progress. Along with assuming the responsibility for all service and product support of Camber Entertainment simulators including the provision of ride films and motion programmes, on a worldwide basis.
2004 - A New Direction
In 2004 Terry contacted Andy regarding joining the AI Group as Operations Director of their entertainment division and focussed on merging and growing the group’s Manufacturing and Service businesses.
AI continued to enjoy the success of their simulator sales, including the Morphis ESP
2005 - The 'worx begins...
Terry and Andy carried out a management buyout of the simulation division of AI Group.
As the simulation division of the AI Group consisted of 7 companies, they decided to consolidate them into one, and after a long brainstorming name session, Simworx was born!
Simworx continued to focus on Capsule Simulators, which had been very popular for decades with hundreds sold all around the world – typically to museums, zoo’s and aquariums and the corporate promotion sector.
2006 - A New Dimension
One of The AI Group’s last projects was a 3D Special Effects Theatre for an Air Museum in the USA. With a huge screen, motion seats with new special effects including aroma and wind, this was one of the first special effects theatres outside of Disney and Universal Studios and was the winner of a Museums & Heritage Award in 2004.
Simworx decided to ‘productise’ this attraction, and the ‘Dimensions 4D Cinema” was born. The 4D Cinema offered significant advancements in AV technology, and most importantly – the ability to scale the product to suit small, medium, and large-sized operators.
2007 - In Motion
Simworx leads the way in a new 4D Cinema revolution for the Theme Park sector, offering indoor, family friendly attractions that are still a mainstay attraction for all theme parks worldwide.
Following the success of the 4D Cinema, Simworx leans on its dynamic motion simulation roots, and developed the Stargazer Motion Ride, an 7/8 seat ‘open’ 6DOF motion simulator that by combining multiple units could accommodate small, medium and large sized venues
2009 - Advancing in the Market
By the end of the decade, Simworx ceases production of the Capsule Simulators to focus on its far more technically advanced, newly developed products that had opened up a larger worldwide market.
One such product was the 25 seat Cobra Darkride, first developed for Futuroscope, France
2013 - Immersive New Tech
Simworx creates a brand new attraction that harnessed all of the technology previously utilised – large dynamic motion platforms, special effects, huge 3D projection screens and added a new track based motion in to one brand new ride - The Immersive Tunnel.
Opened at Movie Park, Germany, guests board the vehicles which then travel along a track to the show area which incorporates a long 360 degree screen. Guests are then at the centre of the action in a temple with dinosaurs rampages around them.
2015 - A Robot Revolution
Simworx acquires Robocoaster, recognised developer of intellectual property for use in passenger-carrying robotic technology and trackless dark rides.
The acquisition would combine pioneering robotics capabilities with Simworx’s motion simulation and audio-visual experience, allowing them to concentrate on the development and manufacture of a new generation of ride technologies and robot-based show solutions.
2016 - On the Right Track
Simworx develops the ground-breaking Derren Brown’s Ghost Train attraction for Thorpe Park, UK.
Delivering three 60-seat motion-based passenger train carriages and 110 metres of train track. Each carriage was fitted with 60 VR headsets, an array of special effects, AV projection, vibrating floors and cutting-edge motion bases capable of a 35-ton lift.
The ride has since gone on to win 5 European Star Awards.
2017 - Innovating the Range
Simworx continues to develop its innovative product range for the growing FEC market.
Introducing their 4DVR, Immersive Adventurer & 360 Cinema products, as well as developing Paradrop with Frontgrid.
All products requiring a smaller footprint and lower price points making them attractive for smaller venues.
2019 - Making Waves
Simworx heads back to the Theme Park sector, with 3 major new product launches: The world first “Immersive Superflume” which combines a traditional water ride with an Immersive Tunnel motion and AV sequence.
Shortly afterwards saw the launch of its first ‘Mini Flying Theatre’ installed at Baoson Wildlife Park in Vietnam and then the ground breaking AGV DARK RIDE
2021 - Stargazing
Despite pandemic circumstances we delivered two stand-out attractions featuring our popular Stargazer Motion Theatre attraction.
Winning a THEA Award, Reodor Felgen's Hyperakselerator was supplied to Hunderfossen Eventyrpark and featured characters from beloved Norwegian storyteller Kjell Aukrust.
Not only that, we deliver a Stargazer attraction in record time to Riyadh Season's Boulevard, the Kingdom of Saudi Arabia's first media based ride, themed around the Masameer IP.
2022 - Into Overdrive
Working with themed attraction designers, Katapult, we develop a ride concept to compliment our AGV Dark Ride system and demonstrate it's unique capabilities.
Taking guests on a high-octane chase through the city the non-linear story allows guests to choose between a role as a cop or robber. The concept as part of a wider marketing campaigns goes on to win a Park World Award the following year.
2023 - The Future's Bright
Simworx continues its position as one of the world leaders in the design, development and manufacturing of high quality media based attraction.
With more new products in development including our Pegasus Flying Theatre, to be launched later this year – as well as having a rich history, the future is looking even brighter!