Mission: Play! by Mattel | Custom Project

Barbie Ultimate Road Trip

Simworx worked with ip2entertainment to create BArbie’s ultimate road trip, As part of Mission:Play by mattel at The Galleria Al Maryah Island in Abu Dhabi

In partnership with IP2Etertainment, Simworx has created an exciting attraction called Barbie, Ultimate Road Trip for Mattel’s new FEC Mission: Play! at The Galleria Al Maryah Island in Abu Dhabi. In this attraction, children will be able to board one of six the scooter or hop into a side car and drive round the pink, sunny palm tree lined streets of Barbie’s world. Guest will be immersed in the world of one of Mattel’s biggest brands and hit high speed as they take an active role and race around with Barbie herself.

For Barbie, The ultimate Road Trip, Simworx created a custom solution vehicle that utilises our pre-existing motion simulation technology. The scooters feature a 2DOF motion base, an acceleration pedal, steering and buttons that allow riders to interact with the on-screen race. This interactivity mixed with the themed environments allow for the guest to feel immersed into the adventure in Barbie Land.

This attraction is part of the Barbie section of Mission: Play! By Mattel, an interactive physical and digital place to play that features many of Mattel’s iconic brands.