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JAN 2014

By simworx on January 28, 2014 in Latest News
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Simworx 4D effects theatre immerses guests in the Angry Birds experience at UK’s Thorpe Park

Simworx has installed a brand new, Angry Birds themed 4D effects theatre at Thorpe Park, near London, as part of the new Angry Birds Land at the venue.

The new 4D experience is part of a partnership deal signed by park operator Merlin Entertainments plc and Finland-based Rovio Entertainment, creator of the Angry Bird franchise, who turned to Simworx to help create the world’s first Angry Birds 4D theatre. It forms the unique centrepiece of the new 4,000sq.m area based on the hugely popular game, which also features suitably themed dodgem cars, a drop tower ride and interactive games.

Simworx was contracted to develop and supply the new 4D theatre, ensuring that the attraction highlighted the high-impact special effects that visitors enjoy during the new 10-minute, 4D film, produced by Los Angeles film production company Pure Imagination. The theatre incorporates 326 seats and various light and sound effects, along with a host of special effects to immerse guests in the experience.

These include air gusts, water jets, leg ticklers, bubbles and smoke in addition to a brand new, unique to Thorpe Park, ‘catapult’ chair movement linked to particular moments in the film. When the Angry Birds are pulled back into a catapult on the film, the viewers’ seats also go back slowly until the birds are fired from the catapult. The seats are then propelled forwards very quickly to simulate the catapult firing movement.

The vast array of effects Simworx has incorporated into the high-tech theatre puts visitors right in the centre of the action as they are taken through a fast-paced adventure as the Angry Birds attempt to get their precious eggs back from King Pig. As Thorpe Park general manager Mike Vallis commented: “It’s the closest you’re ever going to get to being in an Angry Birds game.”

Simworx worked closely with the Merlin Magic Making creative team on the project and the company’s Managing Director Terry Monkton said: “It’s been a pleasure working with the Merlin team on such an outstanding project and we are delighted to have been part of what will I’m sure be a very successful new area at Thorpe Park. Angry Birds has a huge following and is popular with a very wide age range; what we’ve created within the 4D theatre immerses visitors in the experience to create a really fun attraction. We’re delighted with the end result.”

Simworx is recognised as a world leader in the supply of media based dynamic simulation attractions – including its 4D effects cinemas and newly released ‘Immersive Tunnel’ – for the worldwide entertainment, education and corporate markets. Its capabilities extend from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content and complete themed attractions. Clients also have access to a vast film library with hugely varied subject content suitable for the wide variety of venue types the company works with.

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