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FROM THE ARCHIVE – APR 2010

By simworx on April 1, 2010 in Latest News
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Simworx completes new turnkey 4D Effects theatre for Land’s End 

A new 4D effects theatre from specialist supplier Simworx Ltd. has been installed at the world famous Land’s End site on the southern tip of Cornwall, England.

The historic site, operated by Heritage Attractions Ltd., features a variety of elements for visitors, one of which, Return to the Last Labyrinth, has now been replaced with the new 100-seat,  4D effects theatre, which was scheduled to open on March 29th.

The turnkey project completed by Simworx includes grandstand seating, a Christie high definition sound system, special effects lighting and various 4D effects, including leg ticklers, seat vibration, water spray, wind blowers, bubbles and low smoke.

The newly created theatre makes use of the existing rock theming on the surrounding interior walls of the building in which it is housed, adding further to the overall ambience and matching in with the film being shown, the award winning Curse of Skull Rock. This tells the tale of the treacherous Captain Scabb and his unwitting crew as they search for the legendary lost treasure of Skull Rock. A fun, humorous, 12 minute adventure in full HD 3D projection, it is an ideal choice for the Land’s End site and appeals to all ages, from youngsters to adults.

“We are delighted to be working with Land’s End,” said Simworx Managing Director Terry Monkton, “and are very happy with the end result of the theatre we have created there, using an existing building and transforming a previous attraction into something totally new. The pirate themed Curse of Skull Rock is, of course, the ideal film to go with the coastal heritage of Land’s End as well as being perfect for the wide range of visitors who visit the site each year. I’m sure it will be a very popular addition.”

For Land’s End, general manager David Bryans commented: “It has taken five months of hard work, but we are delighted to open the theatre on schedule, ahead of the Easter holidays. We are very pleased with the response to the cinema so far – it appeals to both children and adults alike and gives us another all-weather family attraction. We’re confident that it will have a positive impact on visitor numbers this season.”

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